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Nickelodeon announced in February 2009 that Noggin and The N were to be rebranded as Nick Jr. and TeenNick to bring both channels in line with the Nickelodeon brand identity.

Nickelodeon later announced in May 2009 that Nick Magazine would be discontinued by the end of the year.

In July 2009, Nickelodeon unveiled a new logo for the first time in 25 years on the packaging of Nickelodeon DVDs coming out beginning that month, the Australian service's " Nick Shack " website, and that year's Nickelodeon Animation Festival, intending to create a unified look that can better be conveyed across all of MTV Networks's children's channels.