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On October 2, 2004, Nickelodeon launched an annual event to mark the conclusion of its six-month long " Let's Just Play " campaign launched that same year called the Worldwide Day of Play, designed to influence kids to get active and participate in outdoor activities ; schools and educational organizations are also encouraged to host events to promote activity among children.

Nickelodeon and its sister channels Nick Jr., TeenNick and Nicktoons ( along with some international versions of the channel ) suspend programming for three hours from 12 – 3 p. m. ET / PT on a Saturday afternoon in late September ( since 2005 ) during the event and show their testcards instead, and the respective websites of all four Nickelodeon channels are taken offline during that same three-hour time period.

However, Nickelodeon games ( GBA, DS, 3DS ) will not be suspended by the Worldwide Day Of Play.