Page "North American video game crash of 1983" Paragraph 12

Unlike Nintendo, Sega, Sony, or Microsoft in later decades, the hardware manufacturers in this era lost exclusive control of their platforms ' supply of games.

With it, they also lost the ability to make sure that the toy stores were never overloaded with products.

Activision, Atari and Mattel all had experienced programmers, but many of the new companies — rushing to join the market — did not have enough experience and talent to create the games.

Titles such as Chase the Chuck Wagon ( about dogs eating food, bankrolled by the dog food company Purina ), Skeet Shoot, and Lost Luggage were examples of games that companies made in the hopes of taking advantage of the video-game boom.

While heavily advertised and marketed, these games were perceived to be of poor quality and did not catch on as hoped, further damaging the industry.