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According to proponents of the Osborne Effect, Adam Osborne damaged his company's current sales when he began showing the Osborne Executive to journalists in early 1983.
Dealers rapidly started cancelling orders for the Osborne 1.
Unsold inventory piled up and in spite of dramatic price cuts-the Osborne 1 was selling for $ 1295 in July 1983 and $ 995 by August-sales did not recover.
Losses, already higher than expected, continued to mount, and OCC declared bankruptcy on September 13, 1983.
Disagreement exists on whether the Osborne Effect truly caused the company to collapse, with some attributing its failure to other causes.

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