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In the London office, however, Milford had musical taste, and had connections particularly with the world of church and cathedral musicians.
In 1921, Milford hired Hubert J. Foss, originally as an assistant to Educational Manger V. H. Collins.
In that work, Foss showed energy and imagination.
However, as Sutcliffe says, Foss, a modest composer and gifted pianist, " was not particularly interested in education ; he was passionately interested in music.
" When shortly thereafter Foss brought to Milford a scheme for publishing a group of essays by well-known musicians on composers whose works were frequently played on the radio, Milford may have thought of it as less music-related than education-related.
There is no clear record of the thought process whereby the Press would enter into the publishing of music for performance.
Foss's presence, and his knowledge, ability, enthusiasm, and imagination may well have been the catalyst bringing hitherto unconnected activities together in Milford's mind, as another new venture similar to the establishment of the overseas branches.

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