Page "Pampers" Paragraph 2

The birth of the Pampers brand is arguably P & G's best example of what happens when there is dissatisfaction with the status quo.

In 1956, a P & G researcher, Vic Mills, disliked changing the cloth diapers of his newborn grandchild.

So he assigned fellow researchers in P & G's Exploratory Division in Miami Valley, Ohio to look into the practicality of making a better disposable diaper.

Pampers were introduced in 1961.

They were created by researchers at P & G including Vic Mills and Norma Lueders Baker.

The name " Pampers " was coined by Alfred Goldman, Creative Director at Benton & Bowles, the first ad agency for the account.