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In 2006, Cruz became spokesmodel for the French beauty company, L ' Oréal, to promote products such as the L ' Oréal Paris hair dye Natural Match and L ' Oreal mascara products.
She receives $ 2 million a year for her work for the company.
Cruz has appeared in print ads for Mango and had a contract with Ralph Lauren in 2001.
Cruz and her sister designed their second collection for Mango in 2007.
It was inspired by Brigitte Bardot and summers in St Tropez.

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