Page "Pepsi" Paragraph 28

Pepsi has official sponsorship deals with three of the four major North American professional sports leagues: the National Football League, National Hockey League and Major League Baseball.

Pepsi also sponsors Major League Soccer.

It also has the naming rights to the Pepsi Center, an indoor sports facility in Denver, Colorado.

In 1997, after his sponsorship with Coca-Cola ended, NASCAR driver Jeff Gordon signed a long term contract with Pepsi, and he drives with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually a darker paint scheme during nighttime races.

Pepsi has remained as one of his sponsors ever since.