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A pioneer of this field was James J. Gibson.
A major study was that of cognitive biases mostly due to affordances, i. e. the perceived utility of objects in, or features of, one's surroundings.
According to Gibson, such features or objects were perceived as affordances and not as separate or distinct objects in themselves.
This view was central to several other fields as software user interface and usability engineering, environmentalism in psychology, and ultimately to political economy where the perceptual view was used to explain the omission of key inputs or consequences of economic transactions, i. e. resources and wastes.

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