Page "Polaris Industries" Paragraph 7
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However, the employees continued to be focused on building snowmobiles and soon a second model was created, called the Polaris Sno Traveler.
In order to publicize the new snowmobile and show their reliability and usefulness, in 1960 Edgar led three snowmobilers on a 1200 mile trek across the Alaskan wilderness, starting from Bethel, Alaska.
Soon after completing the trip, Edgar left the company in June and started a competing company called Polar Manufacturing in Thief River Falls, Minnesota.
The company name later changed to Arctic Enterprises ; in the mid-1980s it filed for bankruptcy amid fierce competition as snowmobiles became popular and other manufacturers jumped into the market.
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