Page "Political media" Paragraph 2

Some believe that big societies actually need to canalize communication.

In this sense political media would often be meant to form or at least influence public opinion, a least-common-denominator for all members of society.

They are a one-way street and sometimes misused.

The Greeks could learn from the Egypt of the Pharaos that some risks could be suffered when medium and executives occur in personal union, concentrating too much power in one hand.

This, however, implies the acceptation of a concept of media as power, which is widely but not generally shared.

Opponents do argue that the simple fact of producing a communication is not by itself leading to a direct result on the public opinion, unless this one is considered as a merely passive mass in front of an irresistible communication ...