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From about 1967 the term was increasingly used in opposition to the term rock music, a division that gave generic significance to both terms.
Whereas rock aspired to authenticity and an expansion of the possibilities of popular music, pop was more commercial, ephemeral and accessible.
According to Simon Frith pop music is produced " as a matter of enterprise not art ", is " designed to appeal to everyone " and " doesn't come from any particular place or mark off any particular taste ".
It is " not driven by any significant ambition except profit and commercial reward ... and, in musical terms, it is essentially conservative ".
It is, " provided from on high ( by record companies, radio programmers and concert promoters ) rather than being made from below ...
Pop is not a do-it-yourself music but is professionally produced and packaged ".

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