Page "Popularity" Paragraph 2
from
Wikipedia
General popularity usually involves respect in two directions: a popular person is respected by peers and will reciprocate that respect, thus reinforcing the belief of deserving the popularity.
Likewise, amicability is an important component of popularity, as a person who does not like others is unlikely to be liked by others.
This reciprocal nature of interpersonal popularity is often overlooked by people ( particularly the young ) who are attempting to become popular: being loud may be successful in gaining attention, but is unlikely to provide mutual respect.
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