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In 2003, the Post-it note had a central role in a new play, Inside a Bigger Box ( written by Trish Harnetiaux and directed by Jude Domsky ), that premiered in New York City at the 78th Street Theatre.

In conjunction with the show, Harnetiaux, Domski and the artists ' non-profit organization NurtureART curated an International Post-it Brand Note Art exhibit and a panel discussion with various artists.

Post-it inventor Art Fry participated in the panel, which was curated by the current Museum of Modern Art head of design Paola Antonelli.