Page "Postmodernity" Paragraph 23

Postmodern sociology can be said to focus on conditions of life which became increasingly prevalent in the late 20th century in the most industrialized nations, including the ubiquity of mass media and mass production, the rise of a global economy and a shift from manufacturing to service economies.

Jameson and Harvey described it as consumerism, where manufacturing, distribution and dissemination have become exceptionally inexpensive but social connectedness and community have become rarer.

Other thinkers assert that postmodernity is the natural reaction to mass broadcasting in a society conditioned to mass production and mass politics.

The work of Alasdair MacIntyre informs the versions of postmodernism elaborated by such authors as Murphy ( 2003 ) and Bielskis ( 2005 ), for whom MacIntyre's postmodern revision of Aristotelianism poses a challenge to the kind of consumerist ideology that now promotes capital accumulation.