Page "Presence information" Paragraph 12

According to IDC surveys, employees " often feel that IM gives their workdays the kind of ' flow ' that they feel when sitting directly among their colleagues, being able to ask questions of them, and getting the kind of quick responses that allow them to drive on to the next task.

" This phenomenon has been called the " Presence Effect " in contrast to its predecessor the " Water cooler " effect, whereby this level of flow was only thought to be achieved in person.