Page "Printer (computing)" Paragraph 63

Other manufacturers, in reaction to the challenges from using this business model, choose to make more money on printers and less on the ink, promoting the latter through their advertising campaigns.

Finally, this generates two clearly different proposals: " cheap printer – expensive ink " or " expensive printer – cheap ink ".

Ultimately, the consumer decision depends on their reference interest rate or their time preference.

From an economics viewpoint, there is a clear trade-off between cost per copy and cost of the printer.