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Brady writes that Chinese foreign propaganda officials took cues from the Blair government's spin doctoring during the mad cow disease crisis of 2000 – 2001, and the Bush government's use of the U. S. media after the terrorist attacks of 11 September 2001.
According to her, the Blair model allows for a certain amount of negative coverage to be shown during a crisis, which is believed to help release some of the " social tension " surrounding it.
She believes information managers in China used this approach during coal mining disasters of 2005.

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