Page "Prosumer" Paragraph 44

In their paper entitled " When the Enterprise becomes the Prosumerise ", Widality discusses how the very different IT and mobility needs of the prosumer, consumer and enterprise are all now melding into a common set of requirements, driven by the rise of smartphones and downloadable applications that consumers, prosumers and enterprises are consuming in equal numbers.

Solutions providers can now address the " Prosumerise " ( i. e. the combined needs of the consumer, prosumer and enterprise ) with common solutions.

Prosumerise can also be used as a verb to describe the act of prosumerising a technology or market.