Page "Pulp magazine" Paragraph 4

Street & Smith were next on the market.

A dime novel and boys ' weekly publisher, they saw Argosys success, and in 1903 launched The Popular Magazine, billed as the " biggest magazine in the world " by virtue of being two pages longer than Argosy.

Due to differences in page layout, the magazine had substantially less text than Argosy.

The Popular Magazine introduced color covers to pulp publishing.

The magazine began to take off when, in 1905, the publishers acquired the rights to serialize Ayesha, by H. Rider Haggard, a sequel to his popular novel She.

Haggard's Lost World genre influenced several key pulp writers, including Edgar Rice Burroughs, Robert E. Howard, Talbot Mundy and Abraham Merritt.

In 1907, the cover price rose to 15 cents and 30 pages were added to each issue ; along with establishing a stable of authors for each magazine, this change proved successful and circulation began to approach that of Argosy.

Street and Smith's next innovation was the introduction of specialized genre pulps, each magazine focusing on a genre such as detective stories, romance, etc.