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Bringing elements of punk rock music and fashion into more pop-oriented, less " dangerous " styles, New Wave artists became very popular on both sides of the Atlantic.
New Wave became a catch-all term, encompassing disparate styles such as 2 Tone ska, the mod revival inspired by The Jam, the sophisticated pop-rock of Elvis Costello and XTC, the New Romantic phenomenon typified by Ultravox, synthpop groups like Tubeway Army ( which had started out as a straight-ahead punk band ) and Human League, and the sui generis subversions of Devo, who had gone " beyond punk before punk even properly existed ".
New Wave became a pop culture sensation with the debut of the cable television network MTV in 1981, which put many New Wave videos into regular rotation.
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