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A push can also be attributed to a political shift in the promotion's offices.

Cowboy Bill Watts, whose promotions always consisted of an African-American main event babyface, began pushing Ron Simmons, a midcarder, to main event status and eventually to the WCW World Heavyweight Championship upon being put in charge of World Championship Wrestling.

In WWE, following the fallout from the Signature Pharmacy Scandal, smaller and less muscular wrestlers such as CM Punk and Jeff Hardy began to get pushed and Vince McMahon confirmed the paradigm shift by mentioning that today's fans are drawn by charisma and not size.