Page "REO Motor Car Company" Paragraph 13

From 1915 to 1925, under Scott's direction REO remained profitable.

During 1925, however, Scott, like many of his contemporaries / competitors, began an ambitious expansion program designed to make the company more competitive with other automobile manufacturers by offering cars in different price ranges.

The failure of this program and the effects of the Depression caused such losses that Olds ended his retirement during 1933 and assumed control of REO again, but resigned in 1934.

During 1936, REO abandoned the manufacture of automobiles to concentrate on trucks.