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Grand is an independent music publications company in Serbia.

It is responsible for most folk music in Serbia and has the greatest share in the folk music industry.

Over the years the company evolved and now produces various music shows that have been purchased by Pink for airing: Grand Parada, Zvezde Granda and Grand Show.

Zvezde Granda, Grand's folk copy of American Idol, achieved unprecedented high ratings ( 80 market share at one point ) during the broadcast of its finale.

More than 2 million text messages were sent during the show's broadcast.