Page "Reprise Records" Paragraph 5

Many of the older artists were dropped when Sinatra sold the label to Warner Bros. Records in early 1963 due to insufficient sales.

Reprise president Mo Ostin was retained as the head of the label and he went on to play a very significant role in the history of the Warner group of labels over the next four decades.

Warner-Reprise executives began targeting younger acts beginning by securing the American distribution rights to the Pye Records recordings by The Kinks in 1964.

Reprise would later add teen-oriented pop acts like Dino, Desi & Billy and Frank's own daughter Nancy Sinatra, before moving almost exclusively to pop-oriented music in the late 1960s.