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Her popularity in terms of comedy came from her interviewing technique: she was always forthright, brash and loud, conforming to the British stereotype of an American.

Her physical appearance matched this image, with red hair and blood-red lipstick.

She cemented this trademark image in 1985, when she starred as loud-mouthed American actress Shelley DuPont on the British sitcom Girls On Top.

According to a BBC Arena documentary narrated by Dawn French it was Wax's role as backstage interviewer at Amnesty International's 1987 benefit show The Secret Policeman's Third Ball that eventually boosted her career to a higher level.