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After the war, Hart-Davis was unable to obtain satisfactory terms from Jonathan Cape to return to the company, and in 1946 he struck out on his own, founding Rupert Hart-Davis Ltd, in partnership with David Garnett and Teddy Young and with financial backing from Eric Linklater, Arthur Ransome, H. E. Bates, Geoffrey Keynes, and Celia and Peter Fleming.
His own literary tastes dictated which books were accepted and which rejected.
Frequently he turned down commercial successes because he thought little of the works ' literary merit.
He later said, " I usually found that the sales of the books I published were in inverse ratio to my opinion of them.
That's why I established some sort of reputation without making any money.

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