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Early in March 2009, it was announced that the Seinfeld cast would reunite for the seventh season of Curb Your Enthusiasm.

The entire cast first appeared in the third episode of the season, all playing themselves.

The season-long story is that Larry David tries to initiate a Seinfeld reunion show as a ploy to get his ex-wife, Cheryl, back.

Along with the four main characters, some of Seinfelds supporting actors such as Wayne Knight, Estelle Harris and Steve Hytner also appeared in the ninth episode at a table read for the reunion show.

Though much of the dialogue in Curb Your Enthusiasm is improvised, the plot was scripted, and the Seinfeld special that aired within the show was scripted and directed by Seinfeld regular Andy Ackerman, making this the first time since Seinfeld went off the air that the central cast appeared together in a scripted show.