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Mercury Nashville's promotion of the album was based largely upon a series of music videos.

During this period, Twain made major television appearances on shows such as two performances on Late Show with David Letterman, Blockbuster Music Awards, Billboard Music Awards and the American Music Awards.

The Woman in Me won the Grammy Award for Best Country Album as well as the Academy of Country Music award for Album of the Year ; the latter group also awarded Twain as Best New Female Vocalist.