Page "Silent majority" Paragraph 14
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Nixon's use of the phrase was part of his strategy to divide Americans, to polarize them into two groups.
The " silent majority " shared Nixon's anxieties and fears that normalcy was being eroded by changes in society.
The other group was composed of intellectuals, cosmopolitans, professionals and liberals — those willing to " live and let live ".
According to Republican pollster Frank Luntz, " silent majority " is but one of many labels which have been applied to the same group of voters.
According to him, past labels used by the media include " silent majority " in the 1960s, " forgotten middle class " in the 1970s, " angry white males " in the 1980s, " soccer moms " in the 1990s, and " NASCAR dads " in the 2000s ( decade ).
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