Page "Smarties" Paragraph 32

The words for the Canadian advertising jingle from the 1970s until the mid-1990s was " When you eat your Smarties, do you eat the red ones last?

Do you suck them very slowly, or crunch them very fast?

Eat those candy-coated chocolates, but tell me when I ask, when you eat your Smarties, do you eat the red ones last ?".

This jingle was set to the tune of Lonnie Donegan And His Skiffle Group's " Does Your Chewing Gum Lose Its Flavour ( On The Bedpost Over Night )".

Another version of the lyrics is, " When you eat your Smarties, do you eat the red ones last?

Do you dive right in the middle, do you catch them on a pass.

Do you eat them on your ice cream, Smarties are a blast!

When you eat your Smarties, do you eat the red ones last ?".

Today " Show YOUR colours!

" is splashed across the packaging.

The original idea for the campaign came from a little girl named Christie Renee, who was the daughter of a couple that worked at the Rowntree's facility.

She always ate the red smarties last, and when her father presented her habit to marketing, the campaign took off.

It is now known as one of the best marketing campaigns for any candy.