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Christopher Allen supported this definition and traced the core ideas of this concept back through Computer Supported Cooperative or Collaborative Work ( CSCW ) in the 1990s, Groupware in the 1970s and 1980s, to Englebart ’ s " augmentation " ( 1960s ) and Bush ’ s " Memex " ( 1940s ).
Although he identifies a " lifecycle " to this terminology that appears to reemerge each decade in a different form, this does not necessarily mean that social software is simply old wine in new bottles.

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