Page "Steinway & Sons" Paragraph 13

Steinway Hall () is the name given to buildings housing concert halls, showrooms and sales departments for Steinway pianos.

In 1864 William Steinway, the son of Henry E. Steinway who is credited with establishing Steinway's remarkable success in marketing, built a set of elegant new showrooms housing more than 100 pianos on East 14th Street in Manhattan, New York City.

In 1866, William Steinway oversaw the construction of the first Steinway Hall to the rear of the showrooms.

The Steinway Hall seated more than 2, 000 and quickly became an important part of New York City's cultural life, housing the New York Philharmonic for the next 25 years until Carnegie Hall opened in 1891.

Concertgoers had to pass through the piano showrooms ; this had a remarkable effect on sales, increasing demand for new pianos by four hundred in 1867 alone.

The Steinway factory was then on Fourth Avenue ( now Park Avenue ) and East 53rd Street in Manhattan.