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Summer is usually a low point in television viewing, and television schedules generally reflect this by not scheduling new episodes of their most popular shows between the end of May sweeps and the beginning of the television season in September, instead scheduling low-cost reality television shows and burning off commitments to already-canceled series.

Conversely, the music and film industries generally experience higher returns during the summer than other times of the year and market their summer hits accordingly.

The summer season is also most popular for animated movies to be released theatrically in movie theaters.