Page "Super Bowl XXXI" Paragraph 7

After winning Super Bowl II after the 1967 regular season, the Packers became a losing team for much of the 1970s and 1980s, only making the playoffs in 1972 and the strike-shortened 1982 season.

In addition to having the reputation of being a poor team, the Packers were unable to attract good players because many did not want to play in Green Bay's cold winter climate and the fact that they were a small market team.