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The traditional supermarket occupies a large amount of floor space, usually on a single level.
It is usually situated near a residential area in order to be convenient to consumers.
The basic appeal is the availability of a broad selection of goods under a single roof, at relatively low prices.
Other advantages include ease of parking and frequently the convenience of shopping hours that extend far into the evening or even 24 hours a day.
Supermarkets usually allocate large budgets to advertising, typically through newspapers.
They also present elaborate in-shop displays of products.
The shops are usually part of corporate chains that own or control ( sometimes by franchise ) other supermarkets located nearby — even transnationally — thus increasing opportunities for economies of scale.

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