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Every aspect of the store is mapped out and attention is paid to colour, wording and even surface texture.
The overall layout of a supermarket is a visual merchandising project that plays a major role in retailing.
Stores can creatively use a layout to alter customers ’ perceptions of the atmosphere.
Alternatively, they can enhance the store ’ s atmospherics through visual communications ( signs and graphics ), lighting, colours, and even scents.
For example, to give a sense of the supermarket being healthy, fresh produce is deliberately located at the front of the store.
In terms of bakery items, su ­ permarkets usually dedicate 30 to 40 feet of store space to the bread aisle.

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