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In the UK, sales in the teen magazine sector peaked in 1998.
Teenagers had many more attractions competing for their cash and their attention, such as media delivered on the web and through mobile phones.
Also, the booming celebrity weeklies attracted more teens from ever-younger ages ( driven by celebrity TV series ).
In response to this, in April 2007, National Magazines-publisher of Cosmopolitan and Cosmo Girl!
-launched a digital weekly magazine for teens, Jellyfish, in a trial.
This was the second attempt in the UK to establish a new online business model, the first being Monkey from Dennis, which aims to sell to men aged 18 to 34.
In both cases, readers sign up to be sent the ' eMag ' by email.
Each issue features interactive elements and ' pages ' that can be ' turned '.
However, National Magazines closed Cosmo Girl!
in June and the Jellyfish experiment was drawn to a close in August.

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