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Beginning on January 2, 1971, advertisements featuring cigarettes were banned from American TV.

Advertisements for alcohol products are allowed, but the consumption of any alcohol product is not allowed in a television advertisement.

The Federal Trade Commission and the Federal Communications Commission have laid out regulations for television advertising, outlining restrictions on certain products, content, and claims, in addition to mandating minimum technical standards.

Additional content standards are set by individual television broadcast entities to accommodate local laws, community standards, and their particular audience demographic ; these broadcast outlets examine each incoming advertisement through a process known as " clearance.