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There have been several examples of television presentation choices less popular with viewers.

In 2002, the new controller of BBC One, Lorraine Heggessey, deemed the package which had been in place since 1997 too " slow and distant ".

The old package consisted of a hot air balloon with an image of the earth printed on it flying over various landmarks across the UK.

The package was unique and certainly popular with viewers.

Again, it was a rare example of ordinary people recognising and identifying with a channel's on-air look.

Heggessey instead wanted to introduce a set of idents showing people of various cultural backgrounds dancing in different ways.