Page "Telus" Paragraph 12

Telus advertising has been noted for its use of whimsical, nature-themed imagery and the slogan, ' The Future is Friendly '.

Many of the company's television, outdoor, in-store, and print ads feature animals including pot-bellied pigs, rabbits, a tree frog, a monkey, a lizard, a duck, fish, a hedgehog, a meerkat, an owl, and lately have been focusing on pygmy goats.

Beyond traditional media, Telus has also extended its brand imagery to both its website and its online advertising.

The foundations of the Telus brand originated with Clearnet Communications, including its colours, use of animal motifs and the " the future is friendly " word tag, which was developed and started by Clearnet in the late 1990s.

The official Telus colours are green and purple.