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Thalia's explosion in fame coincided with the worldwide broadcast of the soap operas she starred.

During the decade of the 90s, she was highly promoted by television, achieving in this way to establish herself as an ultimate television phenomenon.

Thalia's soap operas were viewed in more than 180 countries by almost 2 billion viewers, giving her the opportunity to mark history in television and become one of the most successful television icons ever.

After her achieving growing popularity, she took advantage of her fame in order to promote her music and try to open new markets with Spanish hits that entered the charts in non-Spanish speaking countries.

When in 1999, she starred in her last soap opera, Rosalinda, she abandoned the field of television in order to focus more in her music projects.

In the 2000s, she gained recognition for her iconic status in music and television, while she had a very successful crossover career in music business, selling over 40 million albums worldwide.

Apart from that, she tried to tried to enter the business market, launching several products with her brand name, and the editorial business by writing and releasing three books.