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As she promised, on the second week's program, the guests were Groucho Marx, Jane Powell, Ezio Pinza and Fanny Brice, along with Hanley Stafford, Frank Lovejoy, David Brian and John Agar ( the latter three recreating their screen roles in highlights from their current Warner Bros. picture, Breakthrough ).

The early shows were successful, and the program stayed on Sunday nights from 6: 00-7: 30pm ET for its first season, shifting to 6: 30-8: 00pm ET in its second.

NBC went full-throttle in an attempt to keep radio from its predicted death, and The Big Show was thought to be a key to that effort.

Newsweek stated it was " the biggest bang to hit radio since TV started.

" As if to prove big bang and big bucks were mutual partners, some $ 100, 000 could be budgeted for a single installment.