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Soon after, the Creative Assembly broke away from Electronic Arts, instead using Activision as a publisher and distributor.

In August 2001, the Creative Assembly announced a second Total War video game, this time set in the Middle Ages.

Medieval: Total War was of a larger scope than Shogun: Total War, spanning a larger time period and the entire of Medieval Europe.

Released in August 2002, the game was a greater success than Shogun: Total War, becoming the best-selling video game in the UK for the first two weeks, and the fourth best-selling game in the US market in its first week.

As with Shogun: Total War, Medieval: Total War won multiple industry awards, and was named the top game of 2002 by PC Gamer, unseating Valve Software's Half-Life.

The Creative Assembly itself was also awarded the European Computer Trade Show PC Game Developer of the Year award.

Viking Invasion, an expansion pack focusing on the Viking invasions of Britain in the Dark Ages, was released in May 2003.