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The main character is Alex Rogo, who manages a production plant owned by UniCo Manufacturing, where everything is always behind schedule and things are looking dire.
At the beginning of the book, Bill Peach, a company executive, tells Alex that he has three months to turn operations at his plant around from being unprofitable and unreliable to being successful.
His distant acquaintance, Jonah ( a physicist ), whom many believe represent Goldratt himself, helps him solve the company's problems through a series of telephone calls and short meetings.
A second story line, which only occasionally intersects with the main topic of the book but to which concepts Jonah learns are also applied, describes Alex's marital life.
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