Page "The Illustrated London News" Paragraph 4

Costing sixpence, the first edition sold 26, 000 copies.

Despite this initial success, sales of the second and subsequent editions were disappointing.

However, Herbert Ingram was determined to make his newspaper a success, and sent every clergyman in the country a copy of the edition which contained illustrations of the installation of the Archbishop of Canterbury, and by this means secured a great many new subscribers.