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Since Nintendo did not have many products, it made only a few commercials a year, meaning the quality had to be phenomenal.

The budget for a single commercial could reach US $ 5 million, easily four or five times more than most companies spent.

One of the first commercials made under Bill White, director of advertising and public relations, was the market introduction for The Legend of Zelda, which received a great deal of attention in the ad industry.

In it, a wiry-haired, nerdy guy ( John Kassir ) walks through the dark making goofy noises, yelling out the names of some enemies from the game, and screaming for Zelda.