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Notwithstanding its title, The New Yorker is read nationwide, with 53 % of its circulation in the top ten U. S. metropolitan areas.

According to Mediamark Research Inc., the average age of the New Yorker reader in 2009 is 47 ( compared to 43 in 1980 and 46 in 1990 ).

The average household income of The New Yorker readers in 2009 is $ 109, 877 ( the average income in 1980 was $ 62, 788 and the average income in 1990 was $ 70, 233 ).