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The film became a major hit in late 1925, and was Bow's first hit film.

She became a star as a result of its success, which led her to being signed by a major studio and becoming a major star with the 1927 release of It.

After seeing The Plastic Age soon after its release, Adolph Zukor, the founder and CEO of Paramount Pictures, contacted Schulberg, who had started his career as a publicist with Paramount before leaving the studio in 1918 to form Preferred Pictures.

According to Clara Bow biographer David Stenn, Zukor proposed to Schulberg that he wanted to merge Preferred Pictures with Paramount, so that he could get Bow and make a star out of her, due to what Zukor saw as the great potential that she had as an actress.

Schulberg agreed, but wanted Zukor to allow him to produce and control the product that Paramount assigned to him for Bow, which included script, casting, production crew, and wardrobe control.

He also wanted to be made an associate producer at Paramount.

The deal was made in early November of 1925.