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LaVey's estranged daughter Zeena Schreck, in an exposé about both her father's religion and past, attributes the birth of The Satanic Bible to a suggestion by Peter Mayer, a publisher for Avon.
According to Schreck, Mayer proposed that LaVey author a Satanic bible to draw from the popularity of 1968 horror film Rosemary's Baby, which had caused a recent rise in public interest in both Satanism and the occult.
Schreck states that, aided by Diane Hegarty, LaVey compiled a number of writings he had already been distributing: an introduction to Satanism, a number of short essays, a guide to ritual magic, and articles he had previously published in The Cloven Hoof, a Church of Satan newsletter.

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